Privacy Policy for Mushroom Finder

Orb ehf. (“Orb”, “we”, “our” or “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains what information we collect when you use the Mushroom Finder app, why we collect it, how we use it and what rights you have.

Orb ehf., Bjargargata 1, 102 Reykjavík, Iceland, is the data controller for personal data processed through Mushroom Finder.

1. Information We Collect

1.1 Account Information

If you create an account, we may collect:

• Name
• Email address
• Authentication information required to create and manage your account

We use this information to provide your account, authenticate you and operate the app.

1.2 Location Data

Mushroom Finder may access your device's location when you use location-based features.

Location data is used to:

• Show weather conditions relevant to your location
• Provide mushroom-finding information based on local conditions
• Record locations associated with observations or other features you choose to use

We do not collect location data when it is not required for the relevant app feature.

1.3 Photos and Mushroom Observations

If you choose to use camera or observation features, we may collect:

• Photos or videos captured through the app
• Mushroom observations
• Location and time associated with observations
• Other environmental information associated with an observation

This information may be processed to provide app functionality and improve mushroom identification, biodiversity analysis and related services.

1.4 Technical Information

We may collect limited technical information necessary for operating, securing and improving the app, such as application version, device type, error information and server logs.

2. How We Use Information

We may use information collected through Mushroom Finder to:

• Provide and operate the app
• Authenticate users and manage accounts
• Provide local weather and mushroom-finding features
• Store observations made by users
• Improve the performance and accuracy of the app
• Develop and improve mushroom identification and other machine-learning models
• Conduct research relating to mushrooms, biodiversity and environmental conditions
• Maintain the security and reliability of the service

Where appropriate, we may use aggregated or anonymised environmental and mushroom data for research, product development and commercial purposes, including sharing such data with research institutions, businesses or public organisations.

We do not sell users' names, email addresses or other directly identifying personal information.

3. Legal Basis for Processing

Where the GDPR applies, we process personal data only where we have a lawful basis to do so.

Depending on the processing activity, this may include:

• Performance of a contract: where processing is necessary to provide Mushroom Finder and maintain your account.
• Consent: where you choose to provide access to your camera, location or other optional information.
• Legitimate interests: where processing is reasonably necessary to maintain, secure and improve Mushroom Finder, provided those interests do not override your rights and interests.
• Legal obligations: where we are required to process or retain information under applicable law.

You can change camera and location permissions through your device settings.

4. Data Sharing

We may use service providers to operate infrastructure, authentication, hosting, analytics or other technical services required by Mushroom Finder.

These service providers may process personal data only as necessary to provide their services to us and subject to appropriate contractual and security safeguards.

We may also share anonymised or aggregated mushroom and environmental data with research institutions, commercial organisations or public authorities.

We do not sell personal data that identifies individual users.

We may disclose information when required by law or where reasonably necessary to protect the security, rights or property of Orb, our users or others.

5. Data Storage and Security

We use appropriate technical and organisational measures to protect information against unauthorised access, loss, misuse or alteration.

Data transmitted between the app and our servers is protected using appropriate encryption.

No information system can be guaranteed to be completely secure, but we take reasonable measures appropriate to the nature of the information we process.

6. Data Retention and Account Deletion

We retain personal data only for as long as necessary for the purposes described in this Privacy Policy or as required by law.

You may request deletion of your Mushroom Finder account and associated personal data through the account settings in the app.

When an account is deleted, personal data associated with the account will be deleted unless we are legally required to retain certain information.

We may retain information that has been irreversibly anonymised so that it can no longer be associated with you.

7. Your Data Protection Rights

Depending on applicable law, you may have the right to:

• Access personal data we hold about you
• Correct inaccurate or incomplete information
• Request deletion of your personal data
• Restrict certain processing
• Receive certain personal data in a portable format
• Object to processing based on legitimate interests
• Withdraw consent where processing is based on consent

You may contact us to exercise these rights.

You also have the right to lodge a complaint with the Icelandic Data Protection Authority (Persónuvernd) or another competent supervisory authority.

8. App Permissions

Mushroom Finder may request the following device permissions:

• Location: Used to provide local weather information, mushroom-finding conditions and location-based observation features.
• Camera: Used when you choose to photograph mushrooms or other nature-related observations.

You can control these permissions through your device settings.

9. Changes to This Privacy Policy

We may update this Privacy Policy when Mushroom Finder or our data-processing practices change.

We will update the date at the top of this policy and, where appropriate, inform users of significant changes through the app or our website.

10. Contact Us

For questions about this Privacy Policy or the processing of your personal data, please contact:

Orb ehf.
Gróska
Bjargargata 1
102 Reykjavík
Iceland

https://orb.green